The marketing and promotional plan designed for the release of I’m Not Supposed To Be Here will start in June 2025 and ramp up towards the world premiere on Tubi and Roku on August 12, 2025. The promotional effort involves a multi-platform approach, with key focus areas on podcasts, radio station promotions and TV appearances, social media campaigns, the launch of the book, podcast, and soundtrack, as well as a world tour in support of the new album due out late 2025. The synergy between Toke D Keda’s team, global fanbase, media partner OD Media and the promotional capabilities of Tubi and Roku will ensure massive visibility both in the US and abroad. 

Branding and Visual Identity

• A strong visual identity has been created for the docuseries, book, podcast, and soundtrack, ensuring consistency across all media. This includes a unified logo, color scheme, and imagery that will be used across promotional materials such as posters, trailers, and digital banners.

Phase 1: Pre-Launch (June 2025 – July 2025)

Radio Station Promotions (June – July 2025)
Radio will play a pivotal role in the build-up to the release. The goal will be to raise awareness of the docuseries and generate excitement among Toke D Keda’s fanbase.

• Week 1 (June 1 – June 7):
  • Themed Radio Special: A special radio program highlighting the making of I’m Not Supposed To Be Here, featuring interviews with Eddie and band members, as well as a mix of Toke D Keda’s greatest hits and new songs from their upcoming album. This will air across multiple formats including Latin, alternative, and pop stations.
  • Toke D Keda’s singles will be promoted on national Latin, pop, and alternative stations. A “Behind the Music” segment with Eddie Blazquez will be aired on key stations such as SiriusXM, iHeartRadio, and KROQ, SBS, etc. This will cover both English and Spanish-language media, with a mix of live interviews, exclusive sneak-peeks from the docuseries, and fan-driven question segments.
  • Exclusive radio interviews with Eddie Blazquez discussing the inspiration behind the docuseries and his personal story will be broadcasted on major morning talk shows.
  • Major radio stations across the U.S. will hold contests, giving away exclusive VIP tickets to upcoming shows, and a limited number of signed copies of I’m Not Supposed To Be Here (the book).

• Week 2-3 (June 8 – June 21):
  • Global Radio Push: Toke D Keda’s team has extensive relationships with international radio stations in Europe, Latin America, and Asia. In markets like the UK, France, Brazil, and Mexico, stations like BBC Radio 1, NRJ (France), and Rádio Jovem Pan (Brazil) will host Eddie for interviews and air selected tracks from the band’s catalog.
  • Exclusive radio specials will be aired in which Eddie talks about overcoming struggles in his career and life, blending with the themes of the docuseries.

• Week 4 (June 22 – June 30):
  • Fan-Focused Radio Promotions: A contest-based approach will be launched, where fans can enter by sharing their stories of overcoming adversity. The winners will receive access to a special preview of the docuseries before it premieres.

TV Show Appearances (July 2025)
Eddie Blazquez and the band will make their presence felt on national and international TV shows.

• Week 1 (July 1 – July 7):
  • Talk Shows: Eddie will appear on morning shows for interviews, discussing the docuseries, the making of the film, and the impact of the journey on his personal and musical life. These appearances will focus on promoting the docuseries, the book, and the soundtrack, as well as showcasing Eddie’s personal journey.
  • Late-Night TV Appearances: Toke D Keda will perform on late-night entertainment shows with segments focused on behind-the-scenes footage from the making of the docuseries.
  • Exclusive Clips: Tubi and Roku will partner with shows to air exclusive clips from the docuseries.

• Week 2 (July 8 – July 14):
• International Exposure: Appearances on The Graham Norton Show (UK), Le Grand Journal (France), and El Hormiguero (Spain) will be secured to generate global interest. Eddie will talk about his background, the docuseries’ narrative, and the band’s evolution.

• Week 3-4 (July 15 – July 31):
  • Music-Specific Shows: Toke D Keda will be featured on music-based TV shows and podcasts. Eddie Blazquez will provide insights into the docuseries while performing stripped-down versions of the band’s hits.

Phase 2: Launch Period (July 15 – August 12, 2025)

Tubi and Roku Promotional Strategies
Tubi and Roku will focus on creating maximum visibility for I’m Not Supposed To Be Here through their platforms and networks.

• Tubi:
  • In-App Promotions: Tubi will feature I’m Not Supposed To Be Here on its homepage, in the “Featured” section, and as a top recommendation on the platform, ensuring high visibility across their massive audience.
  • Email Campaigns: Tubi’s email campaigns will send personalized recommendations to users who’ve watched similar content, encouraging them to tune in for the docuseries.
  • Social Media Ads: Tubi will target users on social media platforms (Facebook, Instagram, YouTube) with trailers and exclusive behind-the-scenes clips to build anticipation.

• Roku:
  • Homepage Spotlight: Roku will highlight the docuseries on its home screen, promoting it in a prominent “Featured” banner on the device interface.
  • Exclusive Previews and Clips: Toke D Keda will be featured in exclusive interviews and behind-the-scenes clips, available only on Roku, to entice users to watch on the platform.

Digital Media Push (August 2025)
Digital media will amplify the exposure through a combination of video content, influencer partnerships, and interactive elements.

• YouTube Campaigns: Toke D Keda will release exclusive video content on YouTube, including live performances, Q&A sessions with Eddie Blazquez, and sneak peeks into the docuseries’ creation. Partnering with music and entertainment influencers, such as Loudwire and Rock Feed and TikTok creators, to discuss the band’s history and the upcoming docuseries. Influencers will create content around Toke D Keda’s music, promoting the docuseries, and including interactive elements such as giveaways or virtual meetups.
• Social Media Engagement: Interactive posts, including polls, countdowns to the premiere, and teaser trailers, will be posted across Instagram, Facebook, and TikTok.
• Influencer Marketing: Key influencers and YouTube personalities in the music, film, and lifestyle spaces will promote the docuseries by reacting to trailers, posting about their own personal connection to the themes of the show, and encouraging their audiences to tune in.

Phase 3: Product Launches (Early August 2025)

Book Launch – I’m Not Supposed To Be Here (Early August 2025)
Eddie Blazquez’s book release will tie in with the docuseries and serve as an additional promotional tool.

• Book Tour: A nationwide book tour will take place, featuring interviews, book signings, and live readings. Notable venues such as Barnes & Noble, Books-a-Million, and local indie bookstores will host Eddie Blazquez for intimate events where he discusses his journey.
• Press Features: Interviews in top media outlets such as People Magazine will showcase excerpts from the book and highlight Eddie’s personal story.
• Book Giveaways & Promotions: Partnering with online book retailers like Amazon and Barnes & Noble for giveaways and promotional discounts.

Podcast Launch – I’m Not Supposed To Be Here (Early August 2025)
The podcast will offer deeper insights into the making of the docuseries and Eddie’s personal experiences.

• Guest Appearances: Eddie Blazquez will guest on high-profile podcasts like Armchair Expert, and Song Exploder, delving into the docuseries and his creative process.
• Podcast Episodes: Episodes will feature discussions with key collaborators from the docuseries, offering fans a unique perspective behind the camera and the making of the film.

Soundtrack Launch – I’m Not Supposed To Be Here (August 2025)
The official soundtrack of the docuseries will be released on streaming platforms, with cross-promotion tied to the docuseries.

• Listening Events: Exclusive listening events for the soundtrack will be held virtually, with a live performance by Toke D Keda. Fans will be able to listen to the album on platforms like Spotify, Apple Music, and Tidal.
• Music Video Premieres: Official music videos for key tracks will premiere on YouTube and major TV channels, including behind-the-scenes footage from the docuseries.
• Exclusive Vinyl Editions: Limited edition vinyl pressings and special merchandise related to the soundtrack will be offered on the band’s website and at concerts.

Phase 4: OD Media’s Role and Global Impact (August 2025 – Early 2026)

OD Media’s Role in Promotion
OD Media will act as the primary media partner, ensuring seamless integration between Toke D Keda’s global presence, the docuseries, and all related products.

• International Press and Distribution: OD Media will coordinate the release of the docuseries in key international markets, ensuring distribution across new major platforms and TV networks outside of the U.S.
• Digital and Traditional Media Outreach: Extensive outreach to international media outlets in Europe, Latin America, and Asia, including press releases, feature articles, and local radio and TV appearances.
• Content Localization: Translated content for non-English-speaking regions, including subtitles and interviews tailored to global audiences.

Phase 5: New Album & Tour Announcement (Early 2026)

World Tour Announcement (January 2026)
The announcement of Toke D Keda’s world tour in support of their new album, slated for release in late 2025, will fuel excitement for the docuseries, the book, and the band’s upcoming live performances.

• Tour Marketing: As the world tour kicks off in early 2026, TV commercials, radio ads, and social media campaigns will highlight the connection between the world tour, the new album, the book, and the docuseries.
• Exclusive Tour Merch: Limited-edition merch, including signed posters, concert tickets, and exclusive tour T-shirts, will be offered, linking back to the docuseries, album, and book.
• Tour Launch Video: A major launch video for the world tour, featuring exclusive footage from the docuseries and previewing the live shows. The video will be aired on TV and social media channels.
• Ticket Pre-Sale: Special bundles combining tour tickets, the docuseries, the book, and exclusive merchandise. Early ticket access for fans who purchased the book or soundtrack.
• Tour Press Conference: A global press conference streamed online, featuring the band and Eddie Blazquez discussing the upcoming tour, the album, and their journey, encouraging fans to watch the docuseries before the tour begins.
• Flash Events and Pop-Up Performances: Flash events and pop-up performances will take place in key cities, creating spontaneous, memorable experiences. These events will include intimate performances, interviews, and Q&A sessions with Eddie Blazquez, showcasing elements from the docuseries.
• Cross-Promotion Opportunities: Concertgoers will be given exclusive access to limited-edition merch, which will include the book, podcast, and soundtrack, creating a seamless marketing experience across multiple products.
• Increased Global Buzz: The global reach of the world tour will add further momentum, expanding Toke D Keda’s visibility and increasing demand for the docuseries worldwide, solidifying their place as a major international act.
• Tour-Related Media Appearances: Throughout the tour, Eddie and the band will make appearances on local TV and radio stations in major tour cities, ensuring sustained promotion of the docuseries and related products.

Phase 6: Post-Launch (August 2025 – February 2026)

Continued Media and TV Promotions

• Eddie Blazquez will continue to appear on TV and radio interviews following the premiere of I’m Not Supposed To Be Here, discussing the ongoing impact of the docuseries and upcoming projects. Special focus will be on new developments or milestones such as increased viewership numbers or fan interaction.

Conclusion

This comprehensive marketing and promotional plan for I’m Not Supposed To Be Here leverages the strengths of traditional media, digital platforms, and live experiences to create a buzz surrounding the docuseries, book, podcast, and soundtrack. By blending strategic partnerships with Tubi, Roku, and OD Media, and promoting across radio, TV, social media, and live performances, this campaign is poised to make a lasting global impact on Toke D Keda’s career and solidify the band’s place as a cultural force. This extensive marketing and promotional strategy will ensure that I’m Not Supposed To Be Here achieves widespread recognition and engagement across multiple platforms.